DOWNTOWN HINGHAM BUSINESSES ARE STRIVING TO THRIVE
Downtown Hingham, with its picturesque streetscape and proximity to the harbor, is a dream location for the entrepreneurs who took the leap to start from scratch and build their businesses to serve this vibrant local community. Hingham’s downtown can be considered a small business incubator, of sorts. Untethered from the mandates of large corporations and franchises, the business owners remain true to their passions and unique brands and tailor their offerings to the evolving needs – and often requests — of local customers and clients. More than ever, this time of COVID has challenged each business to quickly and creatively pivot their business models and practices so they could remain relevant and stay afloat.